Internet marketing is also known as online marketing and it is the procedure of promoting products, services or a brand on the internet. The broad scope of internet marketing includes electronic customer relationship management, email marketing and all sorts of promotional activities carried out through digital media. Online marketing also combines the creative and technical aspects of the World Wide Web like designing, advertising, marketing and all sorts of promotional activities carried out through digital media. Online marketing also combines the creative and technical aspects of the World Wide Web like designing, advertising, sales and development. Furthermore, internet marketing is also about developing and placing advertisements across the different stages of consumer engagement cycle.
Different Categories of Internet Marketing
The different categories of internet marketing include:
Affiliate marketing is the marketing practice where a specific business pays an e-commerce blog or site or online retailer for each sale or visitor that the websites make for their individual brands.
Display advertising involves the effective use o advertisement banners displayed on blogs and websites for boosting traffic. This helps in increasing product awareness.
Inbound marketing is the procedure of sharing valuable and free content to the target market for convincing the audiences to become loyal customers. Inbound marketing can best be done by creating a business blog.
The email marketing procedure involves reaching out to targeted customers by way of emails.
Search Engine Marketing
Search Engine Marketing is a procedure that helps in promoting a business by way of paid advertisements appearing on the search engine result pages. Pain inclusion, contextual advertising, paid placements and advertisements by way of search engine optimization are included in this category.
Search Engine Optimization
Dissimilar to Search Engine Marketing, Search Engine Optimization makes use of the natural and unpaid procedure of promoting content of SERPs. Link building, social media marketing and keyword placement and research are sub-procedures included in Search Engine Optimization.
Social Media Marketing
It is the procedure of promoting websites by way of different social networking sites like Twitter, Facebook, LinkedIn, Pinterest and Google.
The Importance of Internet Marketing
The internet possesses the power of connecting millions of individuals throughout the world. Therefore, it also possesses the capabilities of bringing different businesses to millions of their targeted markets worldwide. Internet marketing can therefore be considered one of the best procedures. It is also important to note that it is one of the most cost-effective promotional ventures as you do not need to spend a huge amount of money on internet marketing. Nevertheless, it is very important for you to have a clear understanding of the different types of online marketing in order to get the best returns on your investment.